Open spaceThe lighter way in
CUBE Arena — Open-space real-life challenge games for high-traffic venues, from 250 m²
CUBE Arena is the open-space format from CUBE Challenges: 10+ challenge games on one floor, from 250 m². The fastest, lightest way to put CUBE into a high-traffic venue — and the version we are expanding with.
- Challenge games
- 10+
- m², from
- 250+
- m² per game
- 25
The case for Arena
Open design, same adrenaline
Quick to set up, with the gameplay and quality unchanged. Players move freely between games and take in the whole space — the atmosphere is what brings them back.
- Competitive price and reduced fit-out costs
- Attractive design that pulls visitors in
- The open format introduces the game by itself — advertising for high-footfall venues
- Great compatibility with F&B concepts
- Easier operation and monitoring
- Higher game-unit capacity per square metre
- More engagement for parties and group events
Hotels & Resorts
An attraction guests stay in the building for
Arena is already running inside hotels and resorts. It asks for one room of floor, not a wing, and it gives a property something to programme every evening of a guest's stay.
- A concept nobody nearby hasNot another pool table or arcade corner — a format guests have not seen in a hotel before.
- Real-life, and high-tech with itPhysical rooms, live scoring, wristbands and screens. Interactive rather than passive.
- Built to be replayedScores, levels and rankings mean a guest comes back on night two and night three of the same stay.
- Every age group, one footprintFamilies, couples, teenagers and corporate groups all play the same floor.
- Easy to installNo partition walls, ceilings or per-room services. An open floor goes in fast and reopens fast.
Proven in the field
Already running where the crowd is
Not a concept — Arena is installed and trading today, including in hotel and resort entertainment zones, where it slots into the leisure space a venue already has.
Hotels & Resorts
Guests with an evening to fill: a rain plan, a kids' club and an evening programme in one floor.
Fun zones
Drops in beside what already works, on shared traffic.
Shopping malls
Turns passing footfall into a paid, timed session.
Family centres, bowling & trampoline parks
One more attraction that scores and repeats, filling the floor between lanes, machines and trampolines.
What the open floor lets you do
- Add or swap a game without building a wall — the floor plan is furniture, not construction.
- Run tournaments, leagues and group events in the open, where everyone watches the score.
- The games sell themselves to passing traffic: the play and the live score are both visible.
- Open inside a venue you already operate, with lower fit-out cost and a faster programme.
- Scale up later — add units as the floor earns.
On the Arena floor
36 games run on the open floor
Screen-led, quick to reset, and a spectacle from the outside. You install 10 or more of them.
Suggested premises
From 250 m², and we take the buildout
An Arena has no closed rooms, so there is no per-room buildout — no room walls, ceilings, doors or per-room sprinklers, HVAC and wiring. Here is what the build does not need, and what you look after.
Arena does not require
The three costs an open floor removes from the programme altogether.
- Doors to be installed
- Ceilings to be built
- Sprinklers, fire alarm or HVAC in every single challenge room
You look after
- Partition walls and doors following our detailed blueprints
- Wiring following our specifications (power-network)
- Painting the walls when required
- The business's internet connection
- Moving delivered equipment inside your premises
- Any services required by local authorities
A real Arena layout, anonymised — where the games sit, how players move between them, and where the seating and service areas go. Send us your drawings and we plan yours.
Arena runs the new era of CUBE OS too: adaptive difficulty, three to four modes and four to five levels per game, personal scores and worldwide rankings.
Arena or standard format?
Send your floor plan and footfall. We tell you which version earns more in your space — and what each takes to build.
Become a partner