CUBE Challenges at IAAPA Expo 2026: CUBE is changing

CUBE Challenges presents the new era of CUBE OS at IAAPA Expo 2026 in Orlando, November 17-20, booth S2083.

From November 17 to 20, CUBE Challenges is heading to Orlando, Florida for IAAPA Expo 2026, the world’s biggest trade show for the attractions and entertainment industry. You’ll find us at booth S2083 in the Orange County Convention Center.

The biggest news at our booth is simple: CUBE is changing. The new era of CUBE OS turns every visit into part of a bigger journey. Each Challenge now offers 3-4 different games, each with its own 5 in-game levels. Every player has a personal profile on their smartphone, with their score, achievements, Bronze to Platinum loyalty tiers and their place on a worldwide leaderboard across every CUBE location. More gameplay, more engagement and more reasons for players to come back. And for existing operators, the upgrade keeps as much of the current hardware as possible, through targeted upgrade packages.

You can also play three of our challenges yourself: Pump It Up, our newest game, all about breath, timing and nerve. Rainbow Mind, memory under pressure that the whole family enjoys. And Speed Barrels, a pure speed run made for leaderboards and head-to-head nights.

CUBE Challenges comes as a complete turnkey solution: blueprints and 3D design of your space, all games, IT and equipment, installation by our own team, staff training, technical support and marketing support. It is available as CUBE Standard Format, CUBE Arena and a dedicated Hotels & Resorts format, so it fits standalone venues, FECs, malls and resorts alike.

You’ll also find our sister brand GAME OVER Escape Rooms at the same booth.

Book a meeting at IAAPA: email us at marketing@cubechallenges.com and we’ll save you a slot at booth S2083.